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TV’s Trump Effect: Advertisers Focus on News, Late-Night Buys Ahead of...
President Donald Trump has roiled everything from national politics to environmental policy. Now he could be reworking the norms of TV advertising. Advertisers are lining up in TV’s upfront...
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Late-Night, Mornings Drive Overall Upfront Volume Gains for CBS (EXCLUSIVE)
CBS has found new traction in late night and morning news – and viewership gains for shows like “Late Night with Stephen Colbert” and “CBS This Morning” have “affected our bottom line,”CBS Chief...
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CW Expects to Notch Volume Gains in TV’s Upfront Market
Advertisers attracted to a growing slate of superhero dramas and a revival of the long-running drama “Dynasty” helped boost upfront volume at the CW, another signal that the 2017 market for TV...
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Time Warner’s Turner Projects Volume Gains in TV Upfront
Time Warner’s Turner expects to capture a greater volume of advance ad commitments in TV’s annual upfront marketplace, the latest indication that the TV industry may be faring better than expected in...
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Disney Sees Volume Gains for TV Upfront at ABC, Kids’ Networks
Late-night’s Jimmy Kimmel and a slew of new kids’ offerings drew advertisers to Walt Disney’s Disney/ABC TV, which notched gains in the volume of advance advertising commitments it sold in TV’s annual...
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ABC Wants to Shake Up Ad Plan Behind ‘American Idol’
Fox used “American Idol” over a decade to snare top-dollar TV sponsorships from blue-chip marketers like Coca-Cola, Ford Motor Co. and AT&T. ABC wants big money too when it revives the popular...
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Fox Sees Flat Volume for Primetime in TV Upfront
Fox Networks Group expects the volume of advance ad commitments for primetime programming at its Fox broadcast network to be flat, an indication that Madison Avenue may be rethinking its use of TV’s...
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Madison Avenue, NBC Wrangle Over $5 Million Super Bowl Ads (EXCLUSIVE)
Ad buyers say they want to hold the line on the latest move to drive up the price of ads in the Super Bowl. With an audience that has soared consistently above 110 million since 2014, the Big Game has...
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NBCU Notches Volume Gains In TV’s Upfront Market
NBCUniversal notched volume gains of between 8% and 9% in TV’s “upfront” market, the latest signal that marketers have continued to pour ad dollars back into the medium as they face challenges with a...
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How TV Tuned in More Ad Dollars: Digital Doubts, Drugs and Desperation
Advertisers are rushing back to TV because they don’t think they have anywhere else to go. The nation’s five English-language broadcast networks trumped lowered expectations and eked out an approximate...
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